
WELCOME
Brands evolve in your client's hearts and minds. Shaping these perceptions takes time and persistence.
Purpose-driven philosophy

A little about me...
Building brands was pervasive throughout my life's work. Helping organizations discover the extra-ordinary value they possess and communicating this important message to the world continues to be my passion.
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Whether Fortune 500, mid-size business, or entrepreneurial-sized firm, the focused efforts to evaluate, analyze, and provide solutions is consistent despite the size or complexity of the assignment.
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With 25+ years in the medical device arena, ​delivering timely and effective strategies is foundational to every Iconic Brand engagement. Monumental ideas all begin with an informal conversation...let's talk.
Past
Engagements



Strategy first, then creative...
Since 2009, IconicBranz (formally Idea Werks) has helped companies strategize and implement their creative visions. Projects include San Francisco airport, Oil Flux America, Adrenaline Attractions, and Pneutronics. These projects included brand strategy, 3D animations, live action video production and visual communications. Our growing business was driven by passionate thinkers who work closely with each brand to create strategies that produce unparalleled results. We love content and design, but thrive on the data necessary to succeed in a digital world.
